LeadFuze

JULY 3, 2023

Our software helps with lead generation and sales prospecting. We’ve got case studies from companies who have seen major improvements in their lead generation efforts after using our software. This helps prospects see how it can benefit them and gets them closer to hitting that “buy now” button.

Lead Rank 52

Lead Rank Lead Scoring Webinar Metrics Case Study 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations. That was pretty much it.

Media 40

Media Marketing Advertising Advertising 40

DiscoverOrg Sales

FEBRUARY 21, 2018

All attendants expect to see a return on that investment: leads. Lots of warm leads. Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Track referrals. Respect everyone’s space.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales and Marketing Management

SEPTEMBER 18, 2019

Sales blames marketing and marketing often points a finger back at sales. With many of the small and mid-size companies that Magoch works with, sales and marketing are one in the same. “?‘The The leads suck!’ The mix includes trade shows, direct marketing, social media and other usual suspects. There’s a lead!

Lead Rank 166

Lead Rank Lead Scoring Top of Funnel Leads 166

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

SBI Growth

MARCH 30, 2013

As a Marketing Leader, you hear Pinterest in the news. Will it work for complex product/service offerings with 6+ month buying cycles? This is where blog articles and ebooks are gaining traction in b2b marketing. Being visible on Pinterest gives you an additional marketing channel to reach more people.

B2B 332

B2B Ideal Customer Profile Marketing B2C 332

Hubspot Sales

DECEMBER 16, 2020

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. Phil Sofia on establishing new lead generation opportunities. With real estate transactions on pause, Phil and his team spent most of 2020 finding new ways to drive leads for when the real estate market began to thaw. “We

Real Estate 140

Real Estate Face-to-face Forecasting Hubspot 140

SBI

APRIL 29, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? This week I interview Leslie Stretch, President and CEO of CallidusCloud.

Up-Sell 135

Up-Sell Closing Lead Generation Revenue 135

LeadBoxer

JUNE 13, 2021

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. And 35% of marketers have some sort of strategy currently in place. The Buying Cycle makes up the broad stages of a customer journey. Content Mapping.

Lead Nurturing 53

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 53

SBI

APRIL 28, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? This week I interview Leslie Stretch, President and CEO of CallidusCloud.

Up-Sell 54

Up-Sell Closing Lead Generation Revenue 54

SBI

APRIL 29, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? What problem/s are you solving for sales and/or marketing organizations? This week I interview Leslie Stretch, President and CEO of CallidusCloud.

Up-Sell 50

Up-Sell Closing Lead Generation Revenue 50

Costello

JANUARY 15, 2019

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. So, we teamed up with Databox to ask sales and marketing professionals about how they’ve done it successfully.

Lead Rank 105

Lead Rank Revenue Top of Funnel Lead Scoring 105