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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Personalize your subject lines by using the recipient's name, mentioning their company, mentioning someone they know, or referring to a personal tidbit about them. Biotech: 37%.

Industry 143
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2 Ways to Understand Your Buyer’s Needs: Why Insurance Agents Should Understand Demand & Non-Demand Sales Cycles

Hyper-Connected Selling

Instead they are now insurance providers, financial planners, health-care agents, and wealth managers that offer a wide-range of financial products to their customers. Mortgage companies require homeowners to insure their properties in case of damage (because technically, the house belongs to the bank).