early-adopter 
Crunchbase
NOVEMBER 17, 2022
They want to know more information, connect with you on social media, or are already confident they are ready to make a purchase. Adopting both can make you a more agile sales team and ensure that you are maximizing your exposure to your target audience. An inbound sale begins with the prospect reaching out to your company.
Sales Hacker
NOVEMBER 7, 2018
Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or services. A sales rep assigned a large territory can use intent data to spot the businesses actively educating themselves on specific solutions to select the ones to go after.
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SugarCRM
DECEMBER 29, 2015
Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. There’s really no reason any more.
SugarCRM
DECEMBER 29, 2015
Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. There’s really no reason any more.
Zoominfo
JULY 14, 2023
Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. For example, B2B customers are likely more active on Linkedin compared to other social media channels, like Snapchat.
Sales Hacker
MARCH 2, 2020
This is the update to Mike Bosworth’s early 90’s classic, Solution Selling. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? The New Handshake: Sales Meets Social Media. SalesTruth.
OnePageCRM
MAY 25, 2017
However, in our modern reality, with modern CRMs and social media, it’s easier than ever to build up a customer persona so you don’t have to go into your outbound sales calls completely cold. Once you embody this idea, you adopt a moral obligation to help your customers act in their best interests at all times.
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