The Economic Collision of Customer Service and Social Media
SEPTEMBER 8, 2015
The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Share on Facebook.
5 Social Media Pitfalls Non-Profits Should Avoid
JANUARY 19, 2015
To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. Try to schedule at least one post a day during the week. ( We have great tips on how to handle social media automation.).
9 Social Media Hacks Every Small Business Can Benefit From
AUGUST 25, 2015
Are you currently using social media sites to enhance your business’s online strategy? If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social media marketing hacks will help you: Sell products on your social sites. Turn to Facebook ads.
Did Social Media Fail You?
JANUARY 18, 2012
This thing called social media. It’s a fad and now you’re just waiting for it to pass. Social media is a scam! Even if you did the content management yourself, without a plan in place, you’re rolling a boulder up a steep hill. 3) Did you use more than one social media platform? Not necessarily the top 5, social media is not cookie cutter.
Keys to Creating Memorable Social Media Promotions
OCTOBER 8, 2013
How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. When creating a social media promotion, you can’t act like TV pitchman Billy Mays , touting your product like crazy. Start small with advertising. Give up?
Power Opinions - Experts Select Top Three Social Media Tools
JULY 10, 2013
We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). Social Listening, Content Management, Social Advertising—advertising in social?
3 Big Brand Social Media Ideas Small Businesses Can Use
NOVEMBER 6, 2013
When it comes to more traditional marketing and advertising, it can be challenging for small businesses to implement ideas from big brands. But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. Walmart’s Associate Stories Video Series on YouTube. The cost for this is very minimal.
“Post and Run,” Content Marketing and Social Media
AUGUST 24, 2013
In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Such a behavior is similar to all those who post signs on the telephone poles advertising this yard or garage sale. Social media provides an electronic means of effective communication.
A Fundamental Guide to Email and Social Media Marketing for Non-Profits
AUGUST 18, 2014
Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. ” To help your non-profit thrive, we’ve put together the ultimate email and social media marketing guide.
Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred.
The Weaponization Of Social Media
Partners in Excellence
JUNE 25, 2013
I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction. Corporations, small businesses, individuals are in ever escalating races for share or the social media space grab.
Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
B2B Lead Blog
NOVEMBER 12, 2012
Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.
Marketing Goes Way Beyond Paid Advertising
FEBRUARY 9, 2015
Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Paid advertising from local media to sponsorships for local business to business (B2B) events. Direct mail. Facebook.
5 Tips to Inject Humor into Your Social Media Mix
AUGUST 7, 2013
These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. You can even win awards for causing a chuckle or two on social. The Shorty Awards , which honors the best in social media, recognizes people and organizations producing real-time short content across the social web. Humor.
B2B Social Media Marketing: Focus on leads, not likes
B2B Lead Blog
AUGUST 19, 2012
Do you know where your social media is contributing? But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Social Media
Is social media the friend or foe of a marketer?
DECEMBER 7, 2012
“What Social Media does now, with brutal efficiency, is expose weak offerings, poorly developed programs, manipulative lead gen practices and BS laden marketing campaigns.” ” A top marketing expert and good friend, Gregg Meiklejohn, recently wrote a very thought-provoking piece about the true value of using social media for B2C lead generation efforts.
How Timing Is Everything in Social Media Marketing
NOVEMBER 12, 2012
As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Not only does timing in social media marketing matter, many engaged in this increase sales marketing activity continue to post and send emails during non-engagement times according to YesMail. Attract attention. Build relationships. Increase sales.
Using Social Media to “Prep” Customers for a Sale
APRIL 19, 2013
Social media websites are a great sales and marketing tool, there’s no denying it. would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! For the online marketing aspect, they are normally specifically designed for use on social media sites. The same goes for the social media world.
How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
B2B Lead Blog
AUGUST 5, 2012
Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. The Social Sellers used LinkedIn’s search functions to target prospects by: Role. All it needed was the right strategy.
The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
MARCH 27, 2014
Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. About the hosts: Paul Gillin is a veteran technology journalist and a thought leader in new media. The format of FIR B2B is brilliant. Voicemails work.
Blog Carnival: Calculating the ROI of Social Media - Think.
The 1to1 Media Blog
JANUARY 24, 2012
Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Blog Carnival: Calculating the ROI of Social Media. Blog Carnival: Calculating the ROI of Social Media. In business, we dont use social media for the sake of being social; we leverage social media to grow our business. Marketers would be more effective if they measure click-through and actions taken as a result of a specific social strategy. Social Media.
Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
APRIL 15, 2013
Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social media, as it’s become an integral part of fundraising. With that, we’ve found examples of inspiring non-profits that are hot on the social media trail.
Social Media for Real Estate ? Sociable! Slides | Social Media.
Social Media and Sales Strategy
JANUARY 29, 2011
Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media for Real Estate – Sociable! and use social media to drive business as a Realtor. Because real estate is a hyper-local marketing game social media has many powerful applications. Buy Guerrilla Social Media Marketing!
Ad Sales Blog: Social media snakes and ladders
Ad Sales Blog
MARCH 6, 2011
Social media snakes and ladders. This is a fun graphic but also shows a serious side by ranking the social media players playing in the social media space. Posted at 09:00 AM in Social networks | Permalink. Listed below are links to weblogs that reference Social media snakes and ladders : 1 Favorite. Regional media.
10 Steps Toward Effective Social Media Marketing - Think customers.
The 1to1 Media Blog
DECEMBER 15, 2011
Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: 10 Steps Toward Effective Social Media Marketing. 10 Steps Toward Effective Social Media Marketing. Using social media is the hot trend in marketing. However, while effective use of social media is important for companies, they should not forget about the power of email, which remains a very important tool for reaching out to customers and prospects. Social Media.
Are You Making This Professional Practice Advertising Mistake?
FEBRUARY 11, 2014
It surfaced in January when the impending 2014 Winter Olympics and the “selfie” trend of taking a photo of yourself, inspired a new social media trend. However, there is something many businesses, especially professional practices, are guilty of in their promotions, websites, and advertising that makes them appear just that. Selfie Olympics. Have you heard of this?
How Paid Social Media is Being Used by Marketers
JULY 16, 2013
Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. When it comes to social media, you don’t need to pay to play, but it’s a good idea to know what everyone is up to as you form your own marketing strategy. All rights reserved.
5 Facebook No-Nos That Turn off Your Customers
AUGUST 29, 2013
There was a time when businesses had two choices for advertising: a daily newspaper or a local television station. Scott Hancock , a social media manager at Marketing Plus , says small businesses these days must have digital prowess, especially when it comes to social media. Those days are long gone. Don’t sell, sell, sell. Don’t hide positive comments.
Five Questions For Social Media Success - Think customers: The.
The 1to1 Media Blog
JANUARY 24, 2012
Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Five Questions For Social Media Success. Five Questions For Social Media Success. In a recent study, Temkin Group and Peppers & Rogers Group examined the social media activities within companies. To gain that value theyll need to have solid social media strategies and good execution. That leads to an important question: What are consumers doing in social media?
How This Unknown Factor in Social Media Affects the B2B Sales Cycle
JANUARY 4, 2012
Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact. Just be prepared for a non-descriptive response.
Facebook Hashtags Enhance Digital Advertising Opportunities
The 1to1 Media Blog
AUGUST 27, 2013
When Facebook announced its plan to enable hashtags, many may have thought the popular social network was simply hopping on the bandwagon. Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI.
Pictures & Photos In Advertising
MAY 10, 2012
In the run-up to the SuperConference, I’m told people trotted out all their photos with me all over their social media sites and I imagine I was even Instagrammed, all flattering, appreciated, and harboring peril. Most people have enormous collections of photos spanning their lifetimes, and of their parents, kid, grand-kids, pets, houses, cars and more, and are into getting them organized in scrapbooks, looking at them with family and friends, sharing them with others, now posting them to social media. I’m not so into this myself, but that’s just me. Most are.
Social Media: How Motorola Solutions uses Facebook to generate more engagement
B2B Lead Blog
JUNE 3, 2013
Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Don’t approach Facebook like an advertising channel. In the future, Hudmon would like to test advertising on Facebook. B2B Social Media Marketing: Focus on leads, not likes.
How to guarantee victory in your advertising campaign…
NOVEMBER 6, 2012
That means with each message, don’t just rely on one media form. Then deliver it during a webinar and make posts about it on social media. Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos. Can you guess what it is? They know how to get things done.
Is Automation Killing the "Social" in Social Media? - Think customers.
The 1to1 Media Blog
MARCH 1, 2012
Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Is Automation Killing the "Social" in Social Media? Is Automation Killing the "Social" in Social Media? As automation moves into the social sphere and marketers can easily automate tweets, messages, Facebook posts, and more, theres a risk that automation will make social media less, well, social. Your followers are still active on social media on days off.
6 Reasons Why Online B2B Advertising Is Important
Sales and Marketing
JULY 21, 2015
Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important. Issue Date: 2015-07-22. Author: Tuan Nguyen. read more
Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
JULY 11, 2014
In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. © 2014, VR Marketing Blog.
Instagram Releases New Visual Storytelling Ad Format
MARCH 5, 2015
Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.” Will you be adding them to your list of social media marketing tactics to try? Let us know your thoughts in the comments.
A Definitive Guide to Using Facebook Insights for Your Business
JUNE 20, 2014
“The insights on a boosted post tell me what activity was generated around the money that I spent, which is really important,” says Derek Overbey, VerticalResponse Senior Social Media Manager. Just be aware that the data you see on Facebook Insights might not reflect a post’s overall performance on other social media channels. Who has access? People.
Dell's Three-Pronged Approach to Social Media - Think customers.
The 1to1 Media Blog
JANUARY 26, 2012
Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Dells Three-Pronged Approach to Social Media. Dells Three-Pronged Approach to Social Media. Aware of the growing reach and impact of social media, Dell wanted to find novel ways to engage its customers online, through the social channels that customers and prospects are already using. Is Automation Killing the "Social" in Social Media? Social Media.
3 Questions to Ask Before You Create a Facebook Ad
MARCH 18, 2014
Advertising is part of our everyday life. Facebook started supporting advertising soon after it launched in February, 2004. There are several advertising options you can choose from when creating an ad on the Facebook platform. You’re provided with eight different choices that will more than likely meet your advertising objectives. And Facebook is no different.
Book Review: Social Boom: How to Master Business Social Media
Sales and Management Blog
MAY 29, 2011
Jeffrey Gitomer’s newest book, Social Boom: How to Master Business Social Media (Pearson Education as FT Press: 2011), comes at a time when the debate about the value and uses of social media for salespeople is reaching a crescendo. So far 2011 has been as much or more about debating the value of social media as it has been about using social media. Alright, so the premise of the book is that you must participate in social media. Blatant advertising? Just blatant advertising? Gitomer’s quotes?
Hello Ello: What You Need to Know About This New Social Networking Site
OCTOBER 7, 2014
In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Some feel inundated with advertising. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns? In its manifesto, Ello promises not to sell user data to advertisers or allow advertisements.
Facebook Boosted Posts: 3 Ways to Target Your Audience
SEPTEMBER 12, 2014
The targeting option is very similar to Facebook’s traditional banner and news feed advertising. We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising. Social Media advertising Audience boosting posts Facebook Small Business
Social Media vs the Lawyers: The Case of Chris Cardell
JULY 21, 2010
Have a look at his website” and is signed “J” The Advertising Standards Authority in the UK ruled the ad to be misleading and the claims in it unsubstantiated and told him not to repeat it. guess what he hadn’t counted on was the uproar this approach would create in the social media world. So maybe he’s hoping people will think that “Chris Cardell Scam” really means his views on advertising being a scam – rather than the original meaning of people thinking his direct mail was a scam. News chris cardell social media