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Quantifying Sales & Marketing Maturity

OutboundView

The existing sales and marketing leadership was really struggling with everything from top of funnel lead generation to building the right org structure. The majority of VCs , M&A Groups, and Private Equity Firms aren’t spending enough time factoring sales and marketing maturity into potential and existing investments.

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Ode to The Salespeople Customers Can't Wait To Meet?

The Sales Association

Bernadette McClelland mentors and teaches salespeople within B2B markets in Australia, NZ and India to sell more effectively, step up their sales leadership skills and become trusted advisors. Share to Twitter Share to Facebook. Supporting sales associations and sales professionals. Sales Jobs. at 10:17 AM.

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B2B Marketing Guide

OutboundView

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Paid Advertising. Paid advertising. LinkedIn group shares. Targeted Interest Groups – Is there a professional group that you should be in front of? Paid Advertising.

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Inbound or outbound sales—which one should you focus on?

Close.io

The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inbound sales person might email or call them. With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media.