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The Recruiter’s Guide to Web Analytics

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You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Paid advertising. Social media (LinkedIn, Twitter, etc.). Job boards.

Analytics 208
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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236
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Marketing Attribution: The Beginner’s Guide for B2B

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In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

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4 Steps for Getting Started With Data Collection for Sales Teams

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Customer support tools: Data about interactions with your customer support team can help you learn about your customers’ needs, preferences, and likes and dislikes related to your company’s products or services. Consider your goals when selecting tools and choose the tools that will best help you get there.

Data 62
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5 Marketing Attribution Trends for B2B Marketers

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Marketing attribution refers to a system used to determine how each touchpoint in a customer’s journey contributes to an eventual conversion. Free tools like Google Analytics enable marketers to track multiple touchpoints and even create custom attribution models that let users assign attribution to individual channels.

Trends 160
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Why Successful Marketing is Equal Parts Art and Science

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The Art Of Marketing Psychologists believe the human brain is separated into two distinct functions, referred to as the “left brain” and the “right brain.” For example, let’s say you’re creating a video advertisement for your newest product. But, human intuition is an irreplaceable tool. Invest in the right tools.

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36 Best Lead Generation Tools to Increase Leads by 300%

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We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. Mailing List Builders. Direct Mail Targeting.