Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

SEPTEMBER 24, 2022

You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. With PPC, your traffic will drop as soon as you stop advertising.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

Nutshell

MARCH 19, 2021

Offer incentives for joining your list. That’s why you need to offer an incentive, AKA a lead magnet. The most common examples are ebooks and white papers, although templates, checklists, and exclusive videos are popular as well. Social media is a valuable tool—especially if you use it to build your email list.

Email Marketing 71

Email Marketing Marketing Social Media Facebook 71

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

LeadFuze

DECEMBER 31, 2021

It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. Companies produce white papers, original research and blogs on their own websites or elsewhere in order to show off the skills of employees. Pay per click (PPC) B2B advertising.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Sales Hacker

SEPTEMBER 2, 2019

The tools you need to generate leads. Some of the most effective lead generation activities today include digital marketing, cold emails, cold calls, SEO, webinars, paid search, social media, and online advertising. Rented attention is like old-school advertising. White papers. What is a lead generation strategy?

Lead Gen 82

Lead Gen Paid Content Lead Generation Sales Qualified Lead 82