2 Ways to Understand Your Buyer’s Needs: Why Insurance Agents Should Understand Demand & Non-Demand Sales Cycles
Hyper-Connected Selling
DECEMBER 12, 2018
In coaching hundreds of insurance agents over the years, I’ve become aware of a challenge that has arisen for many of them. As they’ve added additional products and services to their mix, their sales processes have become jumbled and muddled. They don’t sell a few straightforward insurance products anymore.
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