TSE 1101: Forging An Ironclad Brand
Sales Evangelist
MAY 24, 2019
Others assume it's related to marketing budget or television advertising. If you aren't actively choosing the meaning, you won't have the brand position you want to have. Your brand must be asymmetrical so it uses your lopsided advantage to position you with your customer. For some people, it's the name of the business.
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