The Art and Craft Of Brand Positioning Development (video)
Pipeliner
JULY 10, 2022
In this Expert Insight Interview, Ulli Appelbaum discusses the art and craft of brand positioning. Ulli Appelbaum is a well-known, award-winning marketing and brand strategist and the author of The Brand Positioning Workbook: A Simple How-To Guide to More Compelling Brand Positionings, Faster. He is CSMO at Pipeliner CRM.
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