Why Cold Email Templates Don’t Work (& What to Do Instead)
Sales Hacker
JANUARY 15, 2020
I don’t relate to companies like Google, Spotify, and Uber. What to do instead: We sent this email, and it landed us a meeting because we shared our results with a similar nonprofit. Avoid sharing case studies or social proof with companies the prospect doesn’t relate with. Let’s look at an example. If not, get rid of it.
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