Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Is it necessary to train sales reps on new skills? Use all the tools in your toolbox.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Score More Sales

JUNE 25, 2014

Think airline industry after 9/11. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.

Marketing 217

Marketing Airlines Ideal Customer Profile Construction 217

Customer Centric Selling

MARCH 15, 2013

Sales Training Article: Selling in the Post-Internet Age By Geoffrey James, INC. The airline industry, for example, has become almost entirely driven by price, with consumers and business people alike able to choose the lowest cost flight on a variety of websites, without using a travel agent. In some markets, this has happened.

Airlines 68

Airlines Training Travel Vendor 68

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Is it necessary to train sales reps on new skills? Use all the tools in your toolbox.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Score More Sales

JUNE 5, 2013

From 2007 until 2011 Porter was VP of Marketing at Virgin America – which has to be anyone’s favorite airline if you’ve flown on a Virgin flight. Utilize digital tools to find your community, build your brand, and connect with others. In addition, she is an international speaker and successful business consultant.

Networking 219

Networking Top of Funnel Lead Rank Lead Scoring 219

Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. And a lot of people didn’t know they needed those tools.

Margin 194

Margin Discount Incentives Incentive 194

LeveragePoint

SEPTEMBER 21, 2018

Part 1 of this blog series focused on Value Propositions as the most important piece of content for B2B Account-Based Selling. This blog focuses on stakeholders within an account and how sales teams can address them as audiences using Value Propositions as central content for ABM and ABS. Too good to be true? Build consensus.

Account Based Marketing 20

Account Based Marketing Account Lead Rank Lead Scoring 20