Sales and Marketing Management

JUNE 1, 2018

Do you need to develop or sharpen your team’s analytics skills? Not surprisingly, several respondents emphasized the importance of advancing tech skills, including understanding tech stacks and embracing the wave of customer data. They are more often directly engaging with prospects and growth-opportunity customers.

Marketing 226

Marketing Telemarketing Scale Education 226

Sales Hacker

NOVEMBER 21, 2019

The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce). Salespeople, especially on the enterprise level, need to understand their company, their product, their market, and their buyer exceptionally well.

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Personalize messaging with integrated customer data like order details or location.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62