Sales and Marketing Management

JUNE 1, 2018

Not surprisingly, several respondents emphasized the importance of advancing tech skills, including understanding tech stacks and embracing the wave of customer data. Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point.

Marketing 226

Marketing Telemarketing Scale Education 226

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Your CRM stores all data about your customers. Then you use that data to drive customer retention. However, your job is to turn that feedback into valuable data.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Sales Hacker

NOVEMBER 21, 2019

The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce). Salespeople, especially on the enterprise level, need to understand their company, their product, their market, and their buyer exceptionally well.

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

Hubspot Sales

MAY 10, 2018

Not only did this hurt my credibility as a salesperson and my company's credibility as a business, but it ingrained prospecting habits that are ultimately unsuccessful in the long term as buyers get smarter about what solutions exist. Smart companies always want to keep good people. Never give up.”.

Hiring 104

Hiring Hubspot Inbound Promotion 104

Sales Hacker

AUGUST 28, 2018

Now let’s break it down and look at the data in more detail: Your Buyers are Knocking. Given that the majority of salespeople are looking for easier engagement opportunities with prospective customers, making appointment scheduling easy for both parties seems a winning proposition. Is Anybody Home? Still Thinking B2B vs. B2C?

Buyer 80

Buyer B2B B2C Survey 80

SBI

JUNE 10, 2015

Assistant captures everything during customer interactions, including data from prospects that don’t buy. Brian: We’re making significant upgrades to our platforms to help clients mine the data we’re collecting on both the training side and the sales side. On their own, CRMs are just large data warehouses.

Up-Sell 50

Up-Sell Decision Maker Revenue Closing 50

Factor 8

AUGUST 8, 2019

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. The outbound BDR team may call on lead lists, prospect for new customers or even work internal lists like re-activating old customers.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31