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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Do you need to develop or sharpen your team’s analytics skills? Not surprisingly, several respondents emphasized the importance of advancing tech skills, including understanding tech stacks and embracing the wave of customer data. But where to begin? Get them proficient with more marketing technologies? Stories get a revival.

Marketing 226
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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. Workflow, dashboards, reporting, analytics … if you piecemeal IT solutions, you’ll eventually replicate many of these functions. Smart companies consider their front-office processes strategically.

Scale 48
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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce). Salespeople, especially on the enterprise level, need to understand their company, their product, their market, and their buyer exceptionally well.

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Four Manufacturing Trends Driving Sales

SugarCRM

It’s a trend that’s set to continue: according to a recent IDC Data report , manufacturing is expected to top the international leaderboard of industries investing in IoT solutions in 2019, to the tune of 197 billion USD. But without the right tools to analyze and leverage that data, it’s meaningless.

Trends 20