Sales and Marketing Management

JUNE 1, 2018

Do you need to develop or sharpen your team’s analytics skills? Optimove’s Amit Bivas, who pinned marketers’ success to their ability to tell stories, says storytelling was at the core of how companies went to market for decades until the recent emergence of data and customer intelligence began to overwhelm us. But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. Workflow, dashboards, reporting, analytics … if you piecemeal IT solutions, you’ll eventually replicate many of these functions. Smart companies consider their front-office processes strategically.

Scale 48

Scale Smart Company CRM Microsoft 48

Pointclear

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that? Serving is the new selling.

Trends 180

Trends B2B Social Media Marketing 180

SugarCRM

AUGUST 19, 2019

The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost. Expanding revenue through servitization. But without the right tools to analyze and leverage that data, it’s meaningless.

Trends 20

Trends SugarCRM B2C CRM 20

Sales Hacker

NOVEMBER 21, 2019

They’re always publishing research gathered from their call analytics platforms. At my company, we’ve coached our sales reps based on this research, and we have seen an uptick in close rates as a result. Smart companies will start embracing AI today. Gong and Chorus are great resources for this.

Ideal Customer Profile 83

Ideal Customer Profile How To Churn Face-to-face 83

Partners in Excellence

APRIL 13, 2018

I just got my first “SMART Company Brief” from DecisionLink. It provides an in depth analysis of the company, including things like: Fast facts on them and their performance. At least until now. It’s an awesome document–I get these for our major accounts.

Smart Company 65

Smart Company Analysis Face-to-face Competition 65