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Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time.

Twitter 83
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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. However, that difficulty does not absolve marketers from making an effort. A recent lawsuit, for instance, values Twitter followers at $2.50

ROI 178
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100
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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Analytics/Big Data.

Fashion 90
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SalesProCentral

Delicious Sales

Marketing (6398). Demand Generation (181). Twitter (1359). Analytics (402). MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think. Topics Major Topics. Sales (12918). ACT (1048).

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.