Analytics Marketing Prospecting Smart Company 
Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Do you need to develop or sharpen your team’s analytics skills? Get them proficient with more marketing technologies? But where to begin? Stories get a revival.
Pointclear
FEBRUARY 2, 2011
As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.
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Sales Hacker
NOVEMBER 21, 2019
Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.
Cincom Smart Selling
MAY 8, 2024
Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. This ultimately leads to good customer relationships. This builds awareness and trust.
Partners in Excellence
APRIL 13, 2018
On top of all these tools I leverage, I have a number of Google Alerts set up to keep me updated with key things happening with industries, markets, or with people I’m tracking. Or a job change, a restructuring, any number of things give me clues of areas where clients and prospects may be struggling, that I can help.
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