Market Expansion: Three Approaches for Companies Looking to Grow
Zoominfo
DECEMBER 21, 2020
Meanwhile, buyers who are not familiar with products or services can benefit from market expansion as a company increases its reach. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020. We think that will be a byproduct.”.
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