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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

For example, suppose posting social media content at a particular time used to generate 20,000 engagements, but now you barely get 1,000; in that case, descriptive analysis recognizes this drastic change and tries to figure out why this is the case. Identification of the most effective marketing channels.

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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Beyond the superficial statistics of likes and follows on social media platforms, data-focused marketing can offer actionable insights, allowing companies to fine-tune their strategies to align more accurately with consumer purchasing behaviors. Key performance indicators (KPIs) are integral to thriving digital marketing.

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. What Is Customer Acquisition? Assessing the Lifetime Value of Your Customers.