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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

KPI metrics like conversion rate are great places to start. You might even consider giving existing customers incentives for referrals to drive sales. For example, if you’re selling outdoor gear and apparel, you might identify that hikers care about safety when going on trails. Market yourself around that info.

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9 Off-Season Survival Tips for Email Marketers

Appbuddy

Brands are recognizing the inherent value of customer feedback and offering incentives accordingly. This example, from intimate apparel retailer Knix, offers customers $15 off their next purchase in exchange for completing a feedback survey. . Once again, cash incentives can be king.