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How Sugar Serve Enables Customer Self-Service

SugarCRM

The right customer self-service software makes the difference in helping your audience find what they need while freeing up customer service reps to focus on more specialized and complex matters. consumers say their go-to channel for simple inquiries is a digital self-serve tool. Eighty-eight percent of U.S. consumers now expect it.

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Accelerate Your Marketing Efforts with the Help of Generative AI

SugarCRM

When generative AI is infused into Marketing Automation Software , it can carry out those repetitive operations, allowing marketers to focus on higher-order priorities that demand a more strategic approach. Overall, this reduces the effectiveness of a marketing campaign, letting team members only handle a handful of operations daily.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

In this article, we will cover what lead nurturing is and why it is essential. Lead nurturing can be carried out using various existing communication channels like phone calls, social media, web ads, emails, direct mail, In-person meetings, etc. Multi-channel lead nurturing. Table of content. Align sales and marketing teams.

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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

The Content Marketing Institute found that 7 out of 10 customers like brands’ articles more than ads. Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Content Updates.

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CRM Strategy Meets the Demands of Working Remote

SugarCRM

Over the past 18 years of building a more than 500-person software company, I have had many employees working from home offices. With just a fraction of our people regularly working today from their local SugarCRM office, I think it’s safe to say that we “get it” now. Remote Work is a Big Change for B2B Sales Teams.

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How Sugar Serve Enables Support Automation

SugarCRM

Providing more options for customers to receive support allows them to choose their preferred channel for assistance, reduce wait times, and resolve their issues faster. Knowledge base articles allow readers to find answers on their own time. Identify common questions your customers have, and write short articles to address each.