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Depend on Recurring Revenue? Here’s How to Contain Creation Costs

Braveheart Sales

This article is written with field sales teams in mind. But for businesses where the costs of creating new customers are measured by lenders to determine the health of that business, they are especially important to manage. An outside sales call costs $308, an inside sales call costs $50 [Source: PointClear]. Source: com].

Revenue 52
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
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What if CRM had not been invented?

Pointclear

Jim returns this month with another thought provoking article. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. ” What would be the state of sales and marketing?

CRM 154
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies. The Role of Revenue Performance Management in Marketing and Sales Alignment.

Inbound 145
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Top sales blogs all sales managers need to follow

PandaDoc

Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers? Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. Heinz Marketing. Sales Management Blog. The New Sales Coach. Yesware Blog.