Maximize Growth by Targeting Your Total Addressable Market
Sales and Marketing Management
APRIL 10, 2017
Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. Here’s an example: INITECH is selling human resources software to “every B2B company.” Well, a one-person consulting firm doesn’t need HR software.
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