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Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. Here’s an example: INITECH is selling human resources software to “every B2B company.” Well, a one-person consulting firm doesn’t need HR software.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Highly informative articles giving detailed advice on successful techniques to employ as well as fun co-conspiratorial content to inspire motivation. The Gist: G2 Crowd is a massive name in the software space. In depth articles with a sense of an authority speaking. The Gist: . Fantastic infographics, quirky video and gifs.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Tracy Eiler – CMO at InsideView Technologies | Author.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

VP Nokia Software, North America Sales. BMC Software. Lucid Software. VP of Software Solutions. InsideView Technologies, Inc. Qooper Mentoring & Learning Software. Sales Technology. Training & Coaching. Customer Success. Career Development. Jobs and Hiring. Leadership. Amy Appleyard. Andrea Austin.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. Be stringent about pushing articles and spam to the promotions tab. Your colleagues or sales team can add major value by posting relevant articles to it, questions and commenting in it daily.