Product Management Is a Contact Sport – What’s Your Injury Risk?
Product Management University
MARCH 14, 2017
Delivering, marketing and selling products in B2B is a contact sport in many ways. The end result is products with lots of features for everyone and few closed-loop solutions for any one market segment. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Protective Pad: Solutions Marketing.
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