Sales and Marketing Management

MARCH 8, 2020

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. B2C companies dominate when it comes to using AI for most marketing activities. What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)?

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Sales Evangelist

JANUARY 26, 2024

They acknowledge that adapting B2C selling tactics to B2B environments has multiple benefits. Partnership nurturing is a pivotal activity to prevent the stagnation of these crucial relationships. Monica delved into the nuances of understanding what motivates partners beyond financial incentives.

Pipeline 40

Pipeline Scale How To Hubspot 40

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. The solution emerged during a pivotal meeting with General Mills.

Data 117

Data Discount How To Quota 117

Hubspot Sales

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

Trends 81

Trends Report Data Strategy 81