Pointclear

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Pointclear

FEBRUARY 21, 2011

There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011. A search is on to find the most influential and inspiring women who are at the forefront developing and applying best-practice processes in sales lead management.

PointClear 157

PointClear B2C Lead Management ROI 157

Pointclear

AUGUST 18, 2015

Increased spending on lead generation. Invested in content generation. Purchased technology to score and nurture leads. For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant. Added an SDR team.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Pointclear

MAY 5, 2015

Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100