Pointclear
JANUARY 9, 2014
I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B.
Pointclear
FEBRUARY 21, 2011
Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet). PointClear is proud to be a sponsor of this first-ever recognition of women leaders in managing sales leads.
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Pointclear
AUGUST 5, 2014
If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.
Pointclear
JANUARY 19, 2011
What differences in marketing and sales management would have occurred if marketing automation with all of its benefits would not be a part of B2B and B2C marketing today? What would be the condition of the sales channels? Footnote: Professor Laura Kray, Professor Philip Tetlock.
Pointclear
AUGUST 15, 2011
These prequalified leads go to salespeople directly by the fastest available means and I expect them to be contacted immediately—same day for B2B, within minutes on B2C. I can get 50-65% of the inquirers prequalified.
Pointclear
FEBRUARY 16, 2011
What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing? ” What would be the state of sales and marketing? I use a CR question to bring them back to reality.
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