Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Product Management University

APRIL 17, 2024

Let’s say you have an artificial intelligence (AI) software platform. According to a Gartner Group article in January 2024 , they expect AI software to grow at a CAGR of 19.1% Do you add more horsepower to your demand generation efforts? (a You just have to look at the market a little differently. over the next 6 years.

Revenue 59

Revenue Scale Segment SalesForce 59

Product Management University

JANUARY 10, 2024

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries. I learned a lot about product positioning long before I ever stepped into a product marketing role.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

Sales Hacker

JUNE 11, 2020

For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Sales Hacker

MARCH 2, 2020

Our bank account takes a hit. Welcome to the world of sales, where the one constant you can bank on is the noise from so-called experts and thought leaders who want to convince you everything has changed and that you need their latest tools , toys, or tricks to stay even or get ahead of the pack. How did forget?” Simplified.:

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130