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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Instead of listening to what the other department has to say and then collaborating toward a solution to benefit both people, the two teams bicker. All this bickering is stealing from your company’s bottom line. Instead of finding a positive solution to honor the common goal of growing the company, the two teams debate who is right.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

Larger B2C corporations have the major advantage of in-depth market research on shifting trends of consumers, and even small businesses can keep their ear to the ground and forge their own voice all the more to stand out. General miseducation (or lack of education) about buyer personas. Muting a unique company voice.

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