Traits of Startup Unicorns in 2024 [Data + Expert Insights]
Hubspot Sales
MAY 6, 2024
Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. Companies valued at 1 billion aren't guaranteed success (example: WeWork ); almost 17% of unicorn startups lose their unicorn status or fail. Unicorns are extraordinary creatures.
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