Email Open Rates By Industry: See How You Stack Up
Hubspot Sales
FEBRUARY 8, 2018
The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Insurance: 38%. Professional Training and Coaching: 36%. What is the average email open rate for biotechnology companies? From a sample of over 90,000 emails, the average open rate for the biotechnology category is 37%.
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