cdp-companies Blog Related Topics 
Appbuddy
FEBRUARY 2, 2021
It’s reassuring to see most companies understand this, but there are also clear opportunities for improvement, as the following findings demonstrate: Most businesses monitor their data quality ( 77% of respondents). For these companies, bad data is a £1m problem that erodes profitability by as much as 33%.
Appbuddy
FEBRUARY 16, 2021
An obvious example is marketing, which has evolved into a primarily data-driven function, with many companies now hiring marketing technologists to combine IT and marketing skills to deliver high-performing programs. Customer Data Platform (CDP): 33%. Read our article on the “Rise of the CDP” here.
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