Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!

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Everest Marketing Travel Webinar Metrics 52

Appbuddy

JUNE 2, 2021

There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). These trends reinforce the popularity of the channel described above. More revenue and greater value. Increased email budgets.

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Webinar Metrics Everest Trends Email Marketing 52

Appbuddy

JANUARY 11, 2022

If you train your machine based on bad data, it will come back with faulty trends or not work at all. . And I’m certainly biased, but I think Everest and DemandTools, both from Validity, go a long way towards helping marketers deliver more personalized, accurate campaigns. Resolution #6: Rethink the ideal marketing skillset .

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Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

JULY 29, 2021

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Failure to do so may have dire consequences – according to the InfoSec Institute, a technology training company specializing in digital privacy and security, customers are 42% less likely to engage with that organization in the future.

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Everest Policies Report Email Marketing 98