Mylan Sold Its Soul – Will Your Sales Team?
OpenSymmetry
NOVEMBER 3, 2016
It was an easy decision to do a bottom line hit and raise the price, right away increasing profit. Whatever the specifics, the goal is to get salespeople to sell EpiPens at any cost, despite the huge price increase. Write incentive compensation plans that fight to the death, with aggressive SPIFs and incentive strategies.
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