Solving the Marketing/Sales Attribution Problem Once and for All
Sales Hacker
APRIL 8, 2021
Or was it the blog, or the TV ad? But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. In this article, we’ll discuss the fallacies of current attribution models and propose a better alternative. In enterprise, it’s commonly between 30 and 90 days.
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