Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Proving that a particular activity caused the buyer to make a decision to purchase is hard to do. To read the full report click here.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Don’t disclose revenue, but I think you could deduce it.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. She is a globally recognized, award-winning revenue enablement executive.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130