article thumbnail

How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

What revenue will we close the year with? Sales speaks in revenue. Revenue & the Customer Advocacy Common Thread. That common language everyone speaks is revenue – after all a business ceases to exist without it – so naturally, each department plays their role in making revenue happen. Let me count the ways….

Revenue 139
article thumbnail

Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

Guiding Buyers. The role of sales is, in essence, quite simple – find potential buyers, and guide them on a journey towards the point that they decide to purchase the products or services you offer. This understanding of buyers, visualizing their emotions, and building trust is a quintessentially human endeavor.

Scale 195
article thumbnail

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. It does not exist.”

Scale 130
article thumbnail

7 Critical Skills of the Social Seller

SBI Growth

Because Buyers spend more time online, gathered around their social networks. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. Why Buyers want Social Sellers. I recently met Jill Rowley, a Sales Rep at Eloqua. 57% of the buying process is completed before buyer-rep interaction.

Eloqua 331
article thumbnail

Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. So, it’s first about research, then about building relationships that drive revenue.

B2B 29
article thumbnail

Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. So, it’s first about research, then about building relationships that drive revenue.

B2B 26