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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

What revenue will we close the year with? Sales speaks in revenue. Revenue & the Customer Advocacy Common Thread. That common language everyone speaks is revenue – after all a business ceases to exist without it – so naturally, each department plays their role in making revenue happen. Let me count the ways….

Revenue 139
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Today, sales is driven by insights.

Scale 130
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. So, it’s first about research, then about building relationships that drive revenue.

B2B 29
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. So, it’s first about research, then about building relationships that drive revenue.

B2B 26
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Conclusion: Over the past few years, there has been a considerable evolution in the competition to attract buyers.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51