5 Ways to Better Leverage Your CRM Data for ABM
SugarCRM
DECEMBER 20, 2022
Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Not only should a strong ABM tool be able to feed actionable insights to the sales rep about account and contact activity, competitive research, and new contacts to engage, but should be able to automate engagement with those prospects.
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