SBI Growth

APRIL 26, 2013

The insights gathered and analyzed help inform and shape your marketing strategies: Demand Generation, Content Creation, Branding and Lead Nurturing. What things stimulate them to enter a buying cycle. How buying decisions are made. Attitudes, perceptions, and beliefs. Perceived values.

Customer 316

Customer Buyer Persona Survey Demand Generation 316

Mereo

FEBRUARY 13, 2020

Implementing demand capture campaigns. Leveraging other lead nurturing capabilities. This means keeping a pulse on and optimizing the buying cycle, competitive environment and your very solution with your sales process and related activities. This phase focuses on: Aligning the sales process to the buying cycle.

Revenue 48

Revenue Demand Generation Agencies Demand Generation Demand Generation Targets 48

SBI

APRIL 17, 2013

Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like. Where do they fit?

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

Highspot

JULY 18, 2023

Today’s marketing professionals are specializing in specific areas, including demand generation, social media marketing, email marketing, product marketing, and field marketing. Companies once sought marketing generalists that were jack-of-all-trades, but now they seek functional experts.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52