Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Jonathan Farrington

MAY 13, 2012

From our 2012 survey done in conjunction with Frost & Sullivan of global sales leaders, we discovered their top 5 challenges are: 1. Implementing lead generation strategies. Aligning the sales process with customers’ decision-making behavior. Integrating win/loss analysis into sales strategies.

Conference 41

Conference Demand Generation Demand Generation Targets Buying Cycle 41

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Jonathan Farrington

MAY 7, 2012

From our 2012 survey done in conjunction with Frost & Sullivan of global sales leaders, we discovered their top 5 challenges are : 1. Implementing lead generation strategies. Aligning the sales process with customers’ decision-making behavior. Integrating win/loss analysis into sales strategies.

Conference 33

Conference Demand Generation Demand Generation Targets Buying Cycle 33

Highspot

JULY 18, 2023

It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales. Operational rigor: Equipping the marketing team with the right tools, automation, and resources paves the way for streamlined workflows.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

InsightSquared

OCTOBER 22, 2018

When sales reps and marketers communicate effectively, the benefits are vast and measurable. Organizations with strong communication enjoy increased sales, higher customer retention rates, shorter buying cycles, increased hot leads, and higher sales win rates among many other benefits.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Costello

DECEMBER 25, 2018

For my team personally, we look at six specific criteria to determine the game a customer is playing so that we can design the right playbook for their sales process: The relative sale value of the deal. The pre-existing demand in the market for their product/service. And the overall natural buying cycle.

Conversion 40

Conversion Sports Demand Generation Agencies Objections 40