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CRM Is Dead! Long Live CX!

SugarCRM

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel. You probably still call your sales software “CRM.”

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Hello, Sales Development World with Chris Pham

SalesLoft

. — By early 2013, the flood of venture capital that receded with the Great Recession had come roaring back into Silicon Valley and – more specifically – to San Francisco itself. One of the companies that benefited from the timing was a company called MuleSoft – valued at $400M.

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr - Sales Strategy

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing? Transcript.

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