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A Guide to Building Accurate Buyer Personas Using Real Data

Connext Digital

You can attach these questionnaires either in email marketing campaigns or community groups for them to be visible to your target audience. Reach out to your customer support representatives. Much like your sales team, your customer service team has a lot of contact time with your buyers. Harvest data strategically.

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Reviewing Sales Activity From an Unique Perspective

Increase Sales

Discovering new accounts is good especially for those mid size to small businesses who wish to grow their customer base and expand into new markets. Is the salesperson harvesting from existing accounts? Inactivity by customers especially if there are marketing campaigns happening is another good indicator of potential problems.

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