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6 Email Campaign Tips to Overcome Gmail’s Promotions Tab

Appbuddy

Gmail introduced tabs to organize emails in someone’s inbox. With the creation of the Promotions Tab, email marketers are wondering, “How do I keep my emails out of it?” However, you can create a better email, so more subscribers will open and act on your messages.

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

Appbuddy

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. As part of the program, Hotmail and Outlook users provide feedback on the marketing emails they receive.

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