article thumbnail

How Ronald Reagan would Change your Sales Presentation

HeavyHitter Sales

One line in the article was very thought provoking; ‘If seal pups were as ugly as lobsters, their harvest would go unnoticed. The words, “nightfall,” “strange town,” “long way from home,” provide the mental imagery that enable the listeners to be quickly transported to Reagan’s place and mood (in an unfamiliar place a long way from home).

Hotels 122
article thumbnail

Heavy Hitter Sales Blog: How Ronald Reagan Would Change Your.

HeavyHitter Sales

One line in the article was very thought provoking: If seal pups were as ugly as lobsters, their harvest would go unnoticed. To counteract potential criticism that the oldest man to ever serve as president was too old for the job, Reagan said, “I will not make age an issue of this campaign.