How Ronald Reagan would Change your Sales Presentation
HeavyHitter Sales
JUNE 10, 2013
One line in the article was very thought provoking; ‘If seal pups were as ugly as lobsters, their harvest would go unnoticed. The words, “nightfall,” “strange town,” “long way from home,” provide the mental imagery that enable the listeners to be quickly transported to Reagan’s place and mood (in an unfamiliar place a long way from home).
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