SBI Growth

DECEMBER 24, 2012

When the decision is made at the top, the collateral damage is multiplied. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. It generates leads by pulling people to your website (and in other ways). Are you ahead of the curve? Choose a technology.

Hiring 326

Hiring Lead Rank Collateral Demand Generation Targets 326

Emissary

NOVEMBER 4, 2021

You will also want to keep in mind where you have the best chance of getting testimonials or branded case studies. Most vertical marketing strategies start with content for demand generation and SEO activities. The output is fully new web pages, new collateral, and vertical case studies.

Marketing 52

Marketing Strategy Collateral Case Study 52

Openview

OCTOBER 13, 2017

As part of our Go-to-Market Forum, Casey Cheshire of Cheshire Impact moderated a panel with Natasha Sekket , VP of Demand Generation at ClickSoftware; Frank Ernst , Vice President of Sales Development and Inside Sales at Zuora; and Brian Schwartz , Head of Sales at UserTesting.

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Vengreso

MARCH 2, 2021

Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Lead generation is something that happens at the top of the sales funnel. Sales prospecting has a very targeted approach.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The ROI Guy

NOVEMBER 29, 2010

Is it an issue of acceptance, where the methodology, presentations, collateral and tools are not being accepted by customers as valuable? Is the sales force using the presentations, white papers and tools at all (research by AMA indicates that 90% of marketing materials are not used by sales)?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Create a PDF of the case study for sales collateral. Test up to 5 demand generation tactics. That’s frustrating.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270