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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

MARCH 6, 2017

To help ADP transition sales from pitching these new products to selling business value, ADP engaged Alinean to create a value­-based marketing and sales tool. This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot.

Lead Rank 45
Lead Rank Lead Scoring ROI Microsoft 45
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

MAY 22, 2011

From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale. Some are taking a more comprehensive approach using tools like Marketo and Eloqua.

Telemarketing 24
Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24
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