Remove Case Study Remove Eloqua Remove Inside Sales Remove Marketing
article thumbnail

Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1

article thumbnail

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? How does a sales organization reconcile all of the options? I cut my teeth on marketing clusters and verticals. What were some of the driving forces?