SBI Growth

SEPTEMBER 22, 2013

Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. Having one sales manager on the implementation team is just checking the box. User buyer examples: Sales reps by vertical. Sales Managers (all levels).

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

The ROI Guy

MARCH 6, 2017

As visibility to management often drives behavior, integration into CRM also helps sales management to know whether business value has been part of the deal, invaluable when it comes to pipeline validation. And the follow-up needs to be more than a shout out – “hey you visited our website, how can I help”.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

The Sales Association

MAY 22, 2011

Sharing best practices in sales and sales management www.salesassociation.org. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Join The Sales Association. Supporting sales associations and sales professionals. Sharing best practices in sales and sales management.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24